copywriter
Leg Day is a hot button topic among workout enthusiasts. Phil Mickelson’s calves are a hot button topic among golf enthusiasts. Beer is sometimes a hot button topic among men of a certain age. All these facts led Amstel Light to one action: in partnership with their spokesperson Phil Mickelson, they decided to help one lucky fan get #CalvesLikePhils… to drink beer from.
Leg Day is a hot button topic among workout enthusiasts. Phil Mickelson’s calves are a hot button topic among golf enthusiasts. Beer is sometimes a hot button topic among men of a certain age. All these facts led Amstel Light to one action: in partnership with their spokesperson Phil Mickelson, they decided to help one lucky fan get #CalvesLikePhils… to drink beer from.
Phil is known for two things: golf and his extremely chiseled calves. Seriously. His calves are internet famous. So we found a glassblowing artist in the Pacific NW to make two drinking vessels in the shape of his exquisite calves. That’s what friends, who are beer brands, do, right?
Then we went to the Internet on “leg day” which is Monday apparently, and challenged fans to show us their best flex in order to win the set.
After a (week) long search for the greatest calves on the internet that could possibly rival Phil’s, we finally selected a pair worthy of sharing matching beer steins with Phil Mickelson. Now these bad boys live somewhere in the midwest.