copywriter
Horizon was one of the 743 organic brands trying to talk about how much better their food was than non-organic. With so many buzz words floating around though, it was hard to keep track. So instead of just talking about ourselves, we thought what if we juxtaposed the wonderful weirdness of kids with the lack of weird in food. As one person put it, “I just don’t want any weird stuff in my food.” Done.
Art Director: Steph Hayden
CD: Rick Utzinger, Jason Bottenus
Director: Ayse Altinok
Horizon was one of the 743 organic brands trying to talk about how much better their food was than non-organic. With so many buzz words floating around though, it was hard to keep track. So instead of just talking about ourselves, we thought what if we juxtaposed the wonderful weirdness of kids with the lack of weird in food. As one person put it, “I just don’t want any weird stuff in my food.” Done.
Art Director: Steph Hayden
CD: Rick Utzinger, Jason Bottenus
Director: Ayse Altinok
:60 Grow the Kids