We sold a group of 50-something year old white men on a spot based on a movie none of them had seen. First of all, who hasn’t seen the Princess Bride?

Second of all, it was part of a larger campaign for Culligan Water. Yeah, I know, “Hey Culligan Man!” It’s filtered and softened water for your home. Or as we suggested, for everyone in your home.

“As You Wish” launched during the Oscars, trying to guarantee that hopefully THAT audience knew and appreciated the national treasure that the Princess Bride is.

Alternatively, our other spots were more upbeat, lifestyle driven. All of it was fun to write and fun to make.

Art Director: Steph Hayden
CD: Rick Utzinger, Jason Bottenus
Director: Abteen Bagheri